Despite recent outbursts, Virat Kohli’s brand value remains unscathed
He has a chance of toppling MS Dhoni as well.
Updated - Nov 27, 2018 4:18 pm
There’s absolutely no doubt in the fact that Indian cricketer Virat Kohli is among the most popular personalities in the sporting fraternity. However, from time and again, the 30-year-old seems to spark controversies with his occasional outbursts. Recently, he asked a supporter to leave India in a video on his official application, launched on his birthday on November 5.
Many industrialists thereafter came out in the open and expressed their fears of Kohli’s brand value taking a hit to a significant extent. The Delhi-born cricketer currently endorses 21 brands including the likes of Tissot, Hero, Uber, Audi, Puma and others. However, Kohli’s harsh and stern words haven’t affected his value in the market by any stretch of the imagination.
He speaks his mind, takes stands
He currently features in the 83rd position in the Forbes’ 2018 list of the world’s 100 highest paid athletes. He is estimated to have an income of approximately $24 million in the last 12 months. Moreover, he could even topple wicketkeeper MS Dhoni as the highest paid Indian sportsman ever. Dhoni earned $31 million in 2015 as he promoted a number of brands in that year.
“The youth of the country – and more than half of India’s population are under 25 – can identify themselves with the man living their dream. He speaks his mind, takes stands, interacts on social media – all of it goes well with his fans,” Vijay Lokapally, Kohli’s biographer was quoted as saying in The Times of India (TOI).
Kohli is currently in Australia and is scheduled to play the four-match Test series, which gets underway on December 6 at Adelaide Oval. The experienced campaigner led the national team in the T20I series. He got out cheaply in Brisbane but made amends in the deciding match in Sydney. Kohli scored his 19th T20I half-century and helped his team draw level in the three-match series.