India vs South Africa 3rd T20I keeps Sony ahead

Sony has clocked quite a few impressions this time around with a bevy of international fixtures.

Shikhar Dhawan
Shikhar Dhawan of India bats. (Photo by Sydney Seshibedi/Gallo Images/Getty Images)

The T20 International series decider between India and South Africa has dominated the Indian television sports genre viewership charts. The match was played on the 24th of February which saw the Men in Blue beat the Proteas and seal the series despite a late onslaught from the Proteas. The bowlers held their nerves in Newlands to end a dominating limited-overs leg.

As per data released by Broadcast Audience Research Council(BARC) for Week 9(Feb 24-March 2), the Hindi language broadcast of the third and last T20I between hosts South Africa and India on Sony Ten 3 has been the most watched sports event for the week with 10,547,000 impressions. The same content on national broadcaster’s DD Sports garnered over 9,363,000 impressions to be in the third position for the week.


Good week for Sony

The English language broadcast of the deciding game clinched the second spot with 10,078,000 impressions. These numbers clearly show that Sony has taken giants steps in the ladder in terms of viewerships. In spite of losing over 4 crore impressions from the previous week, Sony has managed to stay on top.

This clearly shows that series deciders and crunch games attract more viewership and benefit the broadcasters. A one-sided series is neither enjoyed by the fans nor appreciated by the broadcasters. Followers of the game want hard-fought encounters and nail-biting finishes.

Star Sports had a weak show during this duration. In spite of that it Star Sports First managed to stay in the third position with 95,311,000 impressions and Star Sports 1 at number five with 30,856,000 impressions. However, in the coming weeks, the two giants are without any cricket as the Nidahas Trophy between Sri Lanka, India and Bangladesh will be broadcasted in DSports. DSports is an Indian television channel launched by Discovery communications India that has a rich catalog of more than 4000 hours of live content every year.