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IPL 2017 engaged 120 million people on Facebook and records 350 million conversations

Social media has played an integral part in the success of the IPL.

Mumbai Indians celebrate with IPL 2017 trophy
Mumbai Indians celebrate with IPL 2017 trophy. (Photo: IANS)

Indian Premier League is not just a tournament in India, it is a craze which only grows year after year. The tenth edition of the 8 teams league ended on May 21, with the Mumbai Indians winning their third IPL trophy. Considering the immense popularity cricket itself enjoys in India, and the IPL together, the tournament managed to make a huge influence on social networking site Facebook.

The IPL 2017 engaged 120 million people in conversation on the website, which is the most ever recorded for any IPL season in its 10 years history. This season also recorded 350 million interactions on Facebook during its length.

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Virat Kohli was the most talked about player on Facebook 

The most talked about player of the tournament was Royal Challengers Bangalore skipper Virat Kohli, which was also the case in the previous edition. Amongst the teams, it was the title winners Mumbai Indians who were the most talked about. The reason why this IPL season recorded the most number of Facebook conversations was for the continuous posts shared.

Every day the official IPL website posted several videos and interviews. From videos of team warm-ups, flight journeys, hotel insiders, everything could be seen on the social media platform. And plus the players themselves were quite active on Twitter during the tournament and kept their fans updated with their off-field life.

Many heartwarming off-field IPL moments were seen on social media 

The most memorable of all the off-field moments shared on social media was a picture of KKR co-owner of Shah Rukh Khan and his son Abram at the opening match of his team, Kolkata Knight Riders. Another video that went viral was of Ab de Villiers’ apology to fans after RCB put up a horrendous performance throughout the season to sit at the bottom of the table. Social media has indeed played an integral part in the success of the IPL.

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