IPL 2018: IPL Player Auction witnessed 46.5 million viewers tuning in on Star Sports network

The recently concluded Indian Premier League (IPL 2018) Auction witnessed 46.5 million viewers tuning in on Star Sports network which has been absolutely phenomenal. The media rights for the eleventh edition was bought by Star India at a whopping price of over 16000 crores. The two-day mega event was telecasted on 6 channels including Star Sports 1 (SD+HD), Star Sports1 Hindi (SD+HD), Star Sports First & Star Sports 1 Tamil.

Quoting BARC viewership data, Star said viewership jumped 5 times on TV as well as on its digital platform, Hotstar. The Star India has worked regressively with full fortitude and one will have to say, it has paid in the best manner possible. They have just turned it around both for populous as well as for themselves, delivering the best in the business which eventually helps them stand out from the other broadcasters.

Sanjay Gupta believes that IPL 2018 will be an exciting experience for the fans

The MD of the Star India, Mr. Sanjay Gupta said, “The huge surge in viewership numbers for the 2018 auction underlines the importance IPL holds for audiences. There are tremendous enthusiasm and anticipation about the tournament and we are committed to making VIVO IPL 2018 an exciting experience for the fans, who will experience the combined power of Star Sports and Hotstar.”

Rahul Johri, the CEO of the BCCI believes that the Indian Premier League (IPL) brings joys to the families all around the world and heading into the eleventh edition, he is expecting it to bring more excitement that the first decade. He also believes that six-weeks of extravaganza will change the face of sports broadcasting in India.

He said, “Over the years the IPL has captured the hearts of viewers not just in India but across the world. Going by the viewership so far, both, the anticipation and the quality of delivery have risen. With Star India at the forefront, we hope and are confident the VIVO IPL 2018 will serve the interests of cricket in India and the expectations of cricket lovers like never before. The 6-week IPL extravaganza this year will surely set new benchmarks and change the face of sports broadcasting in India.”

For latest IPL 2018 updates, dont’t forget to follow www.crictracker.com