IPL 2018: Star India estimated to have generated INR 1800-2000 crore Ad revenue

The 2018 Indian Premier League (IPL) recently came to a close with a riveting Grand Finale between the Chennai Super Kings (CSK) and the Sunrisers Hyderabad (SRH) at the Wankhede Stadium in Mumbai. The viewership of the tournament skyrocketed with every passing match. Star Sports along with Hotstar were the broadcasters and there wasn’t any shortage of traffic in the media platforms.

Recently, the Final was estimated to have generated more than 10 million views at the same time which is a world record in live streaming. The joy has multiplied for them recently, as the revenue earned has been calculated to be around 1900-2000 crores, which includes 300-350 crores from Hotstar as per reports in exchange4media-com.

“It will definitely pick up” Sources

Previously, they forked out a whopping 16347 crores from the Board of Control for Cricket in India for the five-year deal. Sanjay Gupta, the Managing Director of Star India, earlier mentioned that they were aiming to garner a turnover of more than 2000 crores.

“This is approximately 60 percent more than last year’s ad revenue,” Gupta had talked about it to the same media house last month.

Dinesh Vyas, the Vice President of Star India also sounded delighted on the jaw-dropping numbers. “Star India is extremely happy with the response,” Vyas mentioned.

Meanwhile, an optimistic industry source believes that the revenues are bound to escalate in the upcoming years. “Since it was Star’s first year, it will definitely pick up going forward.” The source remarked.

“When Sony made Rs 1300 crore they said ‘we made this much’ but there was no way to cross check it. The split is much more difficult this time as all the deals were made together. So it’s up to the broadcasters to do the allocation. The client (advertiser) also doesn’t know the split,” a media planner iterated.

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