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Meet the man behind Virat Kohli’s commercial success

He has been working with Virat for the last 10 years.

Virat Kohli of India
Virat Kohli. (Photo by Ryan Pierse/Getty Images)

Virat Kohli, the Indian cricketer is currently in Australia for the four-match Test series, which is currently level at 1-1. Even as his team has strained a wee bit, Kohli had a joyous time with the bat. In the first innings of the second Test at Perth Stadium, the 30-year-old scored his 25th Test century. Apart from his stupendous numbers, Kohli is also a sought-after name in the commercial market.

He also features in the Forbes India Celebrity 100 list. Moreover, he is the brand ambassador of a number of popular companies and has a high brand value. He’s also amongst the highest paid sportsman in India. However, there’s one man, who has played a significant role in Virat’s success in the advertising world. His name is Bunty Sajdeh.

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The 30-year-old Kohli put up a post on Twitter, which got the users on the social media platform wondering about who Bunty is and the history of his association with the enigmatic cricketer from New Delhi. Kohli posted a picture of theirs on the micro-blogging website. Moreover, he captioned the picture and wrote, “10 years with the mad one! @buntysajdeh,”

Here is Virat’s post

Who is Bunty Sajdeh

Sajdeh is the Chief Executive Officer (CEO) of Cornerstone- one of the leading talent management companies in India. He has been working with Virat ever since the cricketer’s U19 stint for the Indian team. He also manages a slew of other personalities like Sunil Chhetri, Vinesh Phogat, KL Rahul, Umesh Yadav, Shreyas Iyer, Ajinkya Rahane and many other renowned figures.

Sajdeh was also rumoured to have dated Bollywood actress Sonakshi Sinha, who came to the limelight after his maiden Bollywood movie Salman Khan- starrer Dabangg, way back in 2012. He is the brother of Seema Khan, Salman’s sister-in-law. Not just Sonakshi, Sajdeh was also rumoured to have dated the likes of Sushmita Sen, Dia Mirza and Neha Dhupia.

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