MS Dhoni to be associated with sporting application Run Adam

In what can be seen as a development following the Sports Minister’s recent statement, former Indian captain MS Dhoni has joined hands with Run Adam, a sporting talent application. Earlier, Sports Minister Rajyavardhan Singh Rathore had a vision of creating an application that will use a map to locate the available sporting facilities.

The application Run Adam aims “to connect aspiring athletes to their stakeholders, that includes schools, academies, coaches, associations, venue providers, fitness industry, specialists, sponsors and certifying institutes on a single platform thereby creating a complete 360 degree marketplace for sporting talent.”

After having been appointed as the Sports Minister, Rathore had made a statement to make sporting facilities accessible to everyone. Seems like the vision has come true in the form of Run Adam.

“At some point very soon, wherever you are in the country, you can check how far are you from the nearest tennis court or basketball court, who does the court belong to and how you can access it. The idea is to utilise to the optimum the sports facilities available,” the Sports Minister had earlier said.

Unique platform

Speaking on his association with Run Adam, MS Dhoni described it as a unique platform for the athletes in the country. He highlighted the challenges he faced early in his career. Further, he praised the talent in the country and pressed on the importance of such platform.

“Run Adam is a unique platform that has a vision to help sportspersons, amateur to pro, to achieve their dreams. I relate intimately to sportspersons’ challenges as I myself have faced it in my early career. Run Adam through its technology platform will help secure the most important resources for sportspersons, providing easy access to high quality coaches, venues and sponsors – all of which are imperative for honing skills and improving performance. India has extraordinary talent and such a platform can help change destinies of sportspersons and the future of sports,” the wicketkeeper-batsman was quoted as saying

The partnership is perfect 

Rhiti Sports, the agency which is now a strategic partner of the same made this deal possible. The managing director Arun Pandey stressed on the problem of accessibility in the country. He described how this platform was willing to ease the basic needs of the sportsperson.

“India’s large size and population intensify the problem of access to those who need it most.  In sports, lack of access to even the most basic needs can make the difference between success and failure. If an athlete does not have shoes or gear or training, the ability to even perform, let alone excel, becomes impossible. The partnership of M.S. Dhoni and Run Adam is perfect because they have a seamlessly aligned Vision,” Pandey said.