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Virat Kohli and his men joins ‘Swachhata Hi Seva’ campaign

PM Narendra Modi had earlier asked BCCI CEO Rahul Johri to support the campaign.

Team India
Indian team. (Photo by LAKRUWAN WANNIARACHCHI/AFP/Getty Images)

Indian Prime Minister Narendra Modi’s ‘Swachhta Hi Seva’ campaign received a huge boost after The Indian team , led-by skipper Virat Kohli pledged its support ahead of the 5th ODI match against Australia in Nagpur. The Indian team disposed the garbage and posted a video of the same on social media. Apart from the players, head coach Ravi Shastri was also present during the event.

Skipper Kohli said “There is no other place the garbage deserves to be other than the dustbin. We at the Indian cricket team support the Prime Minister’s Swachhata Hi Seva campaign.” Head coach Shastri echoed the captain’s thoughts and said “Let us all join hands and make India a cleaner and a better place to live in,”

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Modi’s letter to Johri

Earlier, PM Narendra Modi wrote a letter to BCCI CEO Rahul Johri, requesting him to be a part of the campaign.According to a report by CricketNext, Modi wrote, “I am writing to you on a subject that is very close to Mahatma Gandhi’s heart – Swachhata or cleanliness.

In the coming days we will commemorate Gandhi Jayanti. An inspiration to billions across generations and borders. Mahatma Gandhi recognised that our attitude towards cleanliness also reflects our attitude towards society. Bapu believed in achieving cleanliness through community participation.

Bapu also believed that Swachhata is for each of us to practice. Inspired his noble thoughts and a faith in spirit of 125 crore Indians, let us renew our pledge towards cleanliness. Let us ensure that the coming days are about the mantra ‘swacchata hi seva.’ Leading up to Gandhi Jayanti, we can encourage wide spread support for, and cleanliness initiatives across India.

A clean India is the most noble service we can do for the poor, downtrodden and the marginalised. Unclean surroundings adversely impact the weaker sections of the society even more.

The game of cricket has won a number of accolades worldwide. As the CEO of BCCI and with a sea of experience in media industry, you have the opportunity to use the game that unites India to contribute to cleanliness initiative and help build a sustained mass movement for the same.

I personally invite you to lend your support to the Swacchata hi Seva movement and dedicate some time for cause of a swachh bharat. Your participation will further inspire others to be part of the movement. You can share your experience with me on the Narendra Modi app.

Let us all come together for cleanliness, pay a fitting tribute to Bapu and work towards building a new India,

Jai Hind!”

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