IPL 2018: Media rights for the Middle East and Africa regions announced
Recently, the media rights for the Middle East and the North Africa regions were announced by the authorities.
Updated - Apr 3, 2018 5:40 pm
The 2018 edition of the Indian Premier League (IPL) is all set to get underway. As the tournament is nearing its commencement, the formal announcements are being made. Recently, the media rights for the Middle East and the North Africa regions were announced by the authorities. BeIN Sports has managed to acquire the media rights of the IPL for the Middle East and North Africa (MENA) region.
They have signed up a with the Star India, the official holders of the media rights of the IPL. The deal is slated to run for the period of five years from the ongoing edition of the tournament. Commenting on the development, the official of the BeIN media group expressed their delight with the recent signing.
New home of cricket in Middle East
They remarked that the signing will be a big boost to them as they get an opportunity to showcase a tournament of the stature of the IPL to the audiences in the Middle East, where the sport is very popular.
“Today’s announcement further establishes BeIN’s position as the new home of cricket across the Middle East and North Africa. Interest in the Vivo IPL has never been greater and the spectacle is ready-made for television, with several innovations designed to engage new fans and bring cricket closer to viewers,” Yousef Al-Obaidly, deputy chief executive of Bein Media Group quoted.
“By adding the Vivo IPL to our existing ECB and CA coverage, we can now provide viewers with top class premium cricket content all year round. These agreements further strengthen BeIN’s position as the undisputed first choice sports and entertainment broadcaster in the region,” he added further.
The 2018 edition of the premier T20 tournament is tipped to be a grand affair. The tournament commences on April 7 this year. The defending champions Mumbai Indians will be taking on the returning franchise, the Chennai Super Kings in the season opener. The match is expected to be a marquee clash.