IPL 2018 : Star proposes to use Virtual Reality for an unparalleled viewing experience
The IPL is expected to make technology the forefront to ensure fan engagement.
Published - Mar 12, 2018 6:22 pm | Updated - Mar 12, 2018 6:22 pm
With less than a month to go for the cricket’s biggest carnival, Star, the official broadcaster for the eleventh edition of Indian Premier League (IPL) is planning to give its viewers, an experience witnessed like never before. The aim is to engross as much publicity as possible and in its bid to make the league reach to a bigger audience, Star is leaving no stone unturned.
The success of the league in its first decade has made a huge difference as the two-month long extravaganza is now viewed by many investors as the vehicle to publicize their brands. As a result, a record 34 brands have come on board with the Star Network highlighting the popularity of the league that it owns. To list a few; Jio, Domino’s, Colgate, Coca-Cola, Ford, Luminous, Dream 11, Asian Paints, Berger Paints, Blue Star, Ceat Tyres; are some of the noteworthy names in that tally of 34 brands.
Throwing more light on the same was, Anil Jayaraj, EVP, and Head of Ad Sales – Star Sports. “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34, ” he revealed.
Multilingual experience in as many as six languages
As the broadcaster’s plans, this time around the league will be showcased in as many as six languages. To connect with the audience in their relevant languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali, the objective is to increase the popularity by as many folds as possible. The league will for the very first will time experience the combined power of Television and Digital media. The broadcast for the entire tournament will be featured on multiple star channels alongside constant Live streaming on Hotstar, in it’s bid to reach out to 700 million fans across TV and digital in India.
Using technology to its best
Cricket in IPL would be a definite treat for the fans to watch given the exciting proposals that are in prospect going ahead. For the first time in the history of the game, Cricket will be viewed using the concept of Virtual Reality, The technology boasts to bring the live action from the stadiums into the homes as this immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes.
In one of its newest prospects for the forthcoming edition, the network proposes to introduce a feature of a Super Fan Feed available across cable, DTH and on Hotstar. This is meant for those ecstatic fans who want to live every single moment of the game as it comes in with features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.