Rajasthan Royals announce landmark sponsorship with Expo 2020 Dubai ahead of the upcoming IPL season
Jaipur-based IPL franchise cricket team secures Expo 2020 Dubai as principal sponsor in 12-month deal.
Updated - Jan 21, 2020 7:29 pm
Mumbai, 21 January 2020: Rajasthan Royals cricket team today announced a landmark sponsorship with Expo 2020 Dubai for the 13th season of the Indian Premier League (IPL). The one-year deal will see the next World Expo appear on the front of the Rajasthan Royals’ jersey as principal sponsor.
Expo 2020, taking place from 20 October 2020 to 10 April 2021, will be the first World Expo in its 169-year history to be staged in the Middle East, Africa and South Asia region (MEASA), and is set to welcome an unprecedented 192 participating countries and 25 million visits from across the globe over a period of 173 days.
The sub-themes of Expo 2020 – Opportunity, Mobility and Sustainability – resonate with Rajasthan Royals’ vision. Like Expo 2020, Jaipur-based Rajasthan Royals believe in acting as a vehicle for change, with a track record in providing the opportunity for young players
‘We are looking forward to having a very successful association’
Ranjit Barthakur, Executive Chairman, Rajasthan Royals, said: “We are delighted to announce this landmark deal with Expo 2020 to become the principal sponsor of our special franchise. The World Expo is one of the most anticipated and innovative events in history, and it gives me great joy to link up with what will be the biggest event ever in held the Arab world.
“We are looking forward to having a very successful association throughout the 13th season of the IPL. The tournament has always provided fans in India with numerous reasons to celebrate, and we are hoping that through this crucial sponsorship, we can encourage them to be a part of the Expo 2020 as well.”
With the Royals’ compelling dynamic of international superstars such as Steve Smith (Australia), Ben Stokes (England) and Jaydev Unadkat (India), and some of the games’ brightest emerging talents, combined with the record viewership of the IPL, the association is seen as an ideal fit for The World’s Greatest Show – a unique celebration of art, culture, music, architecture, technology and more.
This association will further enhance the solid relationship between India and UAE. Millions of cricket fans in the UAE watch and support teams in the IPL, and given the strong bonds of friendship between the two countries and their people, this sponsorship will prove beneficial for both Rajasthan Royals and Expo 2020.
Anthony Ward, Vice President of Marketing, Expo 2020 Dubai, said: “Expo 2020 Dubai will be a showcase of human brilliance and achievement, as well as international collaboration. The association with the IPL franchise will help us build awareness in India, our largest international market, as well as in other cricket-loving nations around the world. I know everyone at Expo 2020 Dubai wishes the Rajasthan Royals the best of luck in the 2020 season.”
Joe Woodward, Chief Marketing Officer, Rajasthan Royals, also spoke about the new association: “We are incredibly proud to welcome Expo 2020 Dubai to the Rajasthan Royals family. Like Rajasthan Royals, Expo 2020 believes in creating astonishing events that excite and inspire. A defining feature of Rajasthan Royals, and indeed the IPL, is diversity and the ability to unite the greatest athletes from around the world.
“In a similar way, Expo 2020 Dubai will unite 192 counties with incredible displays of innovation and creativity. We could not be more excited to bring sponsorship to life for our fans.” The sponsorship for the eight-week season starting in March will see Expo 2020, Rajasthan Royals and its superstar players come together to showcase Expo 2020’s spectacular vision and innovation.