WICB signs 4 year deal with Telecom company Digicel

WICB signs 4 year deal with Telecom company Digicel

West Indies Dwayne Bravo
MUMBAI, INDIA – MARCH 31: Dwayne Bravo of the West Indies and Chris Gayle of the West Indies celebrate their teams win. (Photo by Matthew Lewis-IDI/IDI via Getty Images)

The West Indies Cricket Board (WICB) recently signed a new contract with the telecom company Digicel as their sponsors for the next 4 years. As per the new signing, the telecom company will sponsor the national team, both men’s and women’s teams as well as the U19 team.

The West Indies team has enjoyed tremendous success in the past few months. The team initially won the ICC U19 World Cup held in Bangladesh. The women’s senior team lifted the 2016 ICC Women’s World Twenty20 in India and so did the men’s team. With such great run, the sponsors Digicel were very pleased to sign the new deal.

The Chief Commercial Officer at Digicel, John Delves, quoted that the company is very happy with the signing and would contribute towards nurturing the game more in the West Indies.

“The stunning recent successes of the men, women’s and U19s teams have once again broadened the appeal of the game and excited new audiences. We are delighted to be involved now with all of the WICB teams and particularly pleased to be partnering on the coaching clinics which will help to nurture future champions from the Caribbean,” John Delves quoted.

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The WICB expressed their satisfaction over the deal and said that the deal meets all their strategic future goals. Digicel has also vowed towards contributing to develop new facilities for cricket in West Indies and also help the board in broadcasting the local and international cricket matches.

“The new partnership meets a number of our strategic commercial goals, and we are delighted to be continuing our long association with Digicel,” Michael Muirhead, WICB’s chief executive officer said. “This new era sees an expanded level of support for all of our teams and a focus on growing the next wave of Caribbean cricket champions in all formats,” he added.