IPL: Rating all ten teams based on brand value

Indian Premier League has given the opportunity for T20 stars from around the world to assemble and strive to become the best of the best. It has also given a platform for talented youngsters to prove their mettle on the big stage. Ever since the inception of the Indian T20 extravaganza in 2008, it has transformed the lives of many players around the globe and has undoubtedly revolutionized T20 cricket.

Over the years, IPL franchises have grown in stature and gathered an insane fanbase, which in turn has helped in the growth of their perceived value in the market. Here we look at the brand value of the ten teams of the lucrative T20 tournament according to the reports of Brand Finance.

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10. Lucknow Super Giants - 31.8 million dollars

The Sanjiv Goenka-owned RPSG Group raised a lot of eyebrows when they won the rights to run the Lucknow franchise after a staggering bid of 940 million dollars (approx). The bold move has paid dividends as the brand value of Lucknow Super Giants has reached 31.8 million dollars in the first year itself.

LSG assembled a star-studded team and handed the leadership duties to KL Rahul. The 30-year-old is one of the sought-after cricketers in the T20 circuit and enjoys a lot of fan following, which aided Lucknow’s popularity as well.

Under Rahul’s leadership, LSG played some exciting brand of cricket and were a force to be reckoned with. They won nine of their 14 league stage games and qualified for the playoffs. However, Lucknow’s campaign ended after losing the Eliminator at the hands of Royal Challengers Bangalore.

If the Lucknow franchise continues to perform as they did last season, their fan following will only go higher.