Which IPL teams increased their brand value in 2025?

1. Sunrisers Hyderabad: $85 million (76% growth)

Sunrisers Hyderabad have witnessed a staggering 76% jump in brand value. It is currently at $85 million, as per Brand Finance and Moneycontrol. The franchise made a major revamp in their official jersey, which has added to their identity. Add to this the reention of big guns like Abhishek Sharma and Travis Head has led to an enhanced footfall in games.

As far as the home stadium is concerned, there has been a major upgrade this season. Every matchday has been hyped up by curated fan zones, AR-based games, and local street food brands doing a whole lot of business. Social media platforms such as Instagram and X have also seen an escalated amount of posts and engagement by ardent supporters of the game.