England Team ridiculed over advertising campaign with new sponsors

The inventors of the game cricket – England – unveiled their new jersey with their new sponsors New Balance. A video, aiming to advertise the new sponsors, was released which has been a subject of mockery with fans.

In the video, the Test cricketers of England are seen signing a letter for the next Test debutant, addressing him as the player No. 677 as to date, 676 cricketers have played Test cricket for England. The letter aims to advise the next Test player of the hardship to success and become the best player in the world which will eventually help England cricket.

“DEAR 677…Whoever you might be,” it reads.

“This is England. The home of cricket. Forget what you’ve done before. None of it matters. We’ve taken wickets. Scored runs. Held catches. You’re on the first step of a never ending flight of stairs to success. So start climbing. Do that and you’ll be one of us.

“We’ll teach you. Protect you. Guide and welcome you. But what we can’t do is carry you. So hear this. Out run us, out bowl us, out work us. Take our place in the team. Because if you do that, we’ll win it all. One-day internationals. Twenty Twenty. Tests.

“Being the best in the country is one thing. Being the best in the world is another. Because one thing’s for sure…greatness isn’t given.”

England team signed letter to number 677 (the next Eng Test player) pic.twitter.com/mB4QoOF0zk

— Nick Hoult (@NHoultCricket) May 2, 2017

The letter was posted on social-networking site Twitter by a renowned cricket writer Nick Hoult.

The campaign faced wrath from the fans terming it as ‘horrific’ and ‘cheap’.

@NHoultCricket horrific

— Ben Southwood (@bswud) May 3, 2017

@NHoultCricket @legsidelizzy This is appalling. Management speak, asinine nonsense.

— Stephen Davies (@RushianLFC) May 2, 2017

@NHoultCricket Pure, unadulterated cringe

— Dave McCullough (@dave_mccullough) May 2, 2017

@NHoultCricket Well this is embarrassing

— Martyn Levitt (@lordlevitt) May 3, 2017

England will now be seen sporting new uniforms with a badge of New Balance, their sponsors. Recently appointed Test captain Joe Root was very impressed with the new kit as he said that it gives a traditional look, similar of the Ashes winning 2005 team’s uniform.

“It’s as traditional as it gets, isn’t it, it’s what Test cricket is about,” Root recently told The Telegraph.

“The guys in 2005 who won the Ashes wore the old cable knit jumper and there are some great iconic moments in English cricket that are associated with clothes like this so hopefully there will be much more in the future.

“It feels like I’m a kid again, playing my first couple of games. It’s like my first woollen jumper my grandma knitted me so it takes it all back to the beginning and it’s a nice way to remind yourself that even though there are times when we’re under a lot of pressure it’s a game we enjoy playing. We have to embrace the occasion, go out and enjoy it.”

The new-look shirts too did not go down well with the fans as they termed the kit as ‘awful’ and ‘hideous’.

Well the new England cricket kits are awful…whoever thought that was a good idea wants sacking. pic.twitter.com/NKo5CxeY7Q

— Tim (@Dangerous180) May 2, 2017

Like seriously how bad are the New England cricket shirts. What were they thinking .?

— JTG95 (@Joshlufc95) May 2, 2017

@Dangerous180 agree, I'll add England Cricket shirts to the list of shirts I no longer get. England footy being number 1.

— Pavinder Samra (@PavS_Samra) May 2, 2017

The New England cricket shirts are awful ?#EnglandCricket

— Katy (@KatyGooner) May 2, 2017

The new England Cricket kits are absolutely horrific… New Balance doing their best to make everyone miss Adidas

— Ben Lapworth (@benlapworth) May 2, 2017

Just seen the new England cricket kits made by New Balance. . .absolutely hideous. Loved the Adidas ones.

— Dave Webb (@davewebb1988) May 2, 2017

England will sport the new kits in the 2-match ODI series against Ireland. They will play another ODI series at home against South Africa before the Champions Trophy. England’s next Test assignment will commence in the first week of July when they take on South Africa at Lord’s in the first of a 4-match Test series.