Restaurants plan to bind food items with cricket

The eleventh edition of the Indian Premier League (IPL) will get going within a couple of days. As the tournament comes closer, teams are intensifying their preparations in order to get their combinations right. Moreover, the event is also a massive platform for private companies, restaurants and several other businesses to garner a significant amount of money.

Meanwhile, as per reports in sportswallah.com, several restaurants are churning out strategies in order to connect with the fans and the customers during the Indian domestic T20 league. They are giving their food items names related to cricketers and their specialities. Friction, a popular drinkery in Gurugram, have kept their name of drinks and food dishes based on popular Indian cricketers.

The creative items by restaurants

They have cocktails by the names of Run Machine Kohli, Mumbai Indian Straight driver, Kohli shooters, Dhoni Helicopter, Dhoni Mr Kool, Hardik Googly and food items by the names of Spinner (homemade battered chicken fried strips with spicy mayo dip), Caught out (beer battered fish finger with jalapeno tartar sauce), Sixer (marinated chicken morsels), Batting Order (chicken satay with peanut butter sauce), Googly (cheese stuffed mushroom caps).

“I feel cricket is one sport that binds all together. So, we have introduced the specials that give people one more reason to cheer with near and dear ones. The most interesting thing we have done is that we have created is the Cricket Pitch platter that has a pitch of green cabbage, fish fingers as wickets and Arancini Balls,” Tarun Hasija, the founder of the company, iterated the significance of the strategy.

Also, Rahul Sawhney, the founder of Melodrama, a bistro based in Rajouri Garden, New Delhi, talked about their approach as the IPL closes in. “The cricket-inspired menu includes dishes like Bring it on India Pizza, Pizza platter, Raina Calmers, Knightriders Magic, Punjab Platter and more,” he said.

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