Sandals Resorts replaces Digicel as Cricket West Indies Sponsor
Digicel terminated their contract by one year prior to the end of their association in the 2019-20 season.
Updated - Jun 7, 2018 1:42 pm
The Windies are currently playing a three-Test series versus Sri Lanka, which started yesterday at the Queen’s Park Oval, Port of Spain in Trinidad. Recently, Cricket West Indies has announced that Sandal Resorts will be their new principal partner and also the team sponsor. They will replace Digicel, the brand which is engraved on the jersey.
Digicel terminated their contract by one year prior to the end of their association in the 2019-20 season. The mobile network company sponsored the Windies for 13 years and renewed their contract in 2016 for four years till the 2019-20 season. The deal with the new company was announced following Windies’ match against the World XI at the iconic Lord’s as per reports in Insidesport.
“Exciting time for CWI”- CEO
Till December 31, 2020, the Sandal Resorts will have their logo inscribed on all Windies teams from U-15 to the Windies Men and Women’s team. Following the signing, Johnny Grave, the Chief Executive Officer (CEO) of CWI, expressed his delight and mentioned it to promote Caribbean Cricket across the world.
“WINDIES cricket is the heartbeat of the Caribbean and we’re thrilled to partner with such a prestigious international brand as Sandals which is also synonymous with promoting the best of the Caribbean to the world. Sandals share our determination to strengthen and grow cricket across the region, as well as harnessing cricket’s power to drive economic investment and tourism” Grave mentioned.
“This announcement comes at an exciting time for CWI, as we have just embarked on an ambitious new 5-year strategic plan. Sandals Resorts’ investment will not only help fuel the game at all levels within the Caribbean but will enable us to achieve our strategic objectives.
We are thrilled that Sandals have agreed to partner us once again and that they are re-invigorating their support of cricket within the region,” the CEO added.