Sachin Tendulkar addresses 'Deep Fake' video masquerading as himself promoting betting app

In a surprising turn of events, cricket legend Sachin Tendulkar vehemently denied his involvement in a controversial gaming application through a video shared on Monday. The video showcased Tendulkar endorsing the app, praising its apparent ability to generate easy money and even claiming that his daughter utilised the platform for financial gains.

The iconic cricketer took to social media to debunk the video as he labelled it as "fake" and expressed his deep concerns about the misuse of technology. Tendulkar, known for his exceptional skills on the cricket field, clarified that he had no knowledge of such activities and emphasised the need for responsible use of technology. The cricketing giants fans were left in disbelief as the video's voice strikingly resembled that of the cricket maestro.

"These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes," Tendulkar posted on social media platform X.

Here's Tendulkar's latest post on 'X':

Deepfakes are on rise in evolving digital world

Deepfakes, a fusion of "deep learning" and "fake," represent technologically sophisticated simulations using artificial intelligence, creating convincingly realistic video or audio content. These manipulated creations raise serious ethical and societal concerns, as they can portray individuals engaging in actions or uttering statements they never actually did. This blurring of lines between reality and fiction presents a significant threat to the integrity of information, personal reputations, and democratic institutions globally.

The potential for harm is extensive, encompassing personal attacks, and the spread of misinformation with the capacity to undermine political processes, incite violence, or even trigger international incidents. Despite efforts through legislation and technological defences, the rapid evolution and accessibility of deepfake technology pose a substantial challenge for detection and regulation.