Abu Dhabi government signs a multi-million dollar deal with T10 League; tournament renamed as Abu Dhabi T10 League

T10 signed a five-year multi-million dollar deal with Abu Dhabi govt and now renamed as Abu Dhabi T10 league. The title sponsor name would come on top of the league name. Example: ETIHAD ABU DHABI T10 League. 10 million USD Media deal signed with Times of India group wherein T10 will spend over 3 million USD per year for the next three years giving Title sponsor major exposure.

The league has signed with JIO Reliance India to provide live streaming on mobile platforms (300 million subscribers). SONY, the official broadcast partner of the tournament will broadcast in four channels this year SONY SIX, SONY HINDI HD & SD. It will also be streamed live on SONY LIV for digital streaming (100 million subscribers).

Dream XI are fantasy game partners with live streaming (70 million subscribers). The broadcasters are also signed in India, MENA, UK, USA, Pakistan, Sri Lanka, Bangladesh, Australia, Caribbean, South Africa. The competition will reach over 2 million High net worth individuals/300 million middle-income individuals.

We will have over 100 World’s largest number of international cricketers ever assembled in one event. All the celebrity cricketers are available for Title sponsor endorsement programs including site visits and TVC promotions. Customized marketing programs in multiple countries along with the title sponsor marketing team to be mutually agreed to maximize Title sponsor exposure.

Abu Dhabi government has now invested to buy a franchise and it is the first-ever in UAE sporting history that the government officially owns a team and given the name “TEAM ABU DHABI.”

Star-studded Team Abu Dhabi

Team Abu Dhabi recently finalized its team in the drafts event of the T10 League. They had locked in Moeen Ali as their icon player and went on to pick the likes of Corey Anderson and Niroshan Dickwella in the team. The pace bowling will be spearheaded by Mohammad Amir and Harry Gurney. All these players have made a name for themselves in the shortest format and are expected to do well in the trimmed form of the game as well.

The team will train under the former England coach Trevor Bayliss and the UAE coach Dougie Brown. The tournament is set to get underway on November 15 and the extravaganza will continue till November 24.

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