Yuvraj Singh’s brand YWC announces its first store in Varanasi

Yuvraj Singh runs a cancer awareness foundation known as You We Can.

Yuvraj Singh
Yuvraj Singh at the inauguration of the first YWC Fashion retail store in Varanasi. (Photo Source: Twitter)

Gone are the days when cricket only meant a full 90 overs action per day, men wearing all whites and carrying a slender piece of exquisitely cut willow. The year is 2017 and now cricket is much more than just cricket. With the inception of franchise based T20 leagues, cricket has perfectly amalgamated with entertainment, glitz and glamour. Nowadays, besides cricket, the cricketers are also concerned about their styling.

One would hardly remember when was the last time Indian skipper Virat Kohli was badly dressed. Youngsters like Hardik Pandya and Manish Pandey are redefining fashion values among cricketers. Veteran Indian all-rounder Yuvraj Singh is also a fashion conscious person. His brand, YWC is known for their amazing collection of premium outfits. The popular brand is now going to have its first standalone shop in Varanasi.


Besides that, the brand will also have outlets in many multi brand outlets via a shop within a shop system. Coming to the online options which are more preferred and easily accessible these days, YWC brand’s outfits will be available on online websites like Myntra and Jabong. Besides this, one can easily find their favourite clothing at the official site of YWC.

A brand for a noble cause

Yuvraj Singh is an inspiration to many. The man has defeated cancer in the battle of life and is dominating the opponents again in the field in the battle of cricket. He has started a foundation known as You We Can. The foundation works on cancer awareness and provides a helping hand to many who are battling the disease to save their lives.

A part of the money profited by sales goes towards the funding of the noble foundation. Hence, every time someone buys something of the YWC brand, he or she is contributing some amount to the You We Can Foundation.